Wednesday, December 2, 2009

6 Specialists, 6 Industry Domains: Trends for 2008 and 2009

The Learning Review asked specialists from six major industry domains to share their thoughts on how they see various areas of employee management changing in the near future. The question, sent by e-mail, was simple: what do you think the main trends in [domain] will be for 2008 and 2009? Following are each of their answers.

Human Resources (HR) Strategies
by David Ulrich, consultant and educator in human resources management

In the next one to two years, HR professionals will face some interesting challenges.

First, they will need to manage both individual talent and organization culture. A [current] trend in HR is to focus on an individual's ability, called talentship, workforce, or human capital. But having great talent without teamwork makes people into all-star teams who do not work well together. The challenge will be to build both individual ability and organization capability. Organization capability deals with the culture and organization as a whole. HR professionals must learn to manage both the person and the process.

Second, HR needs to connect the inside and the outside. Often HR focuses inside the organization on employees and line managers. We hear the words … “We want to be the employer of choice.” HR needs to connect the inside and the outside, and use the words, “We want to be the employer of choice of employees our customers would choose.” Too often, HR professionals see their “customers” only as employees inside the firm, not taking into account customers, investors, and communities in which the firm operates.

Third, HR must learn to manage both transactions (the administrative, operational work of HR) with transformation (change, strategic, and long-term work). These are often seen as two different types of operations. The operations require efficiency through technology; the strategic requires transformation through alignment and integration.

Finally, we have found that HR professionals must have competencies to manage both people and business. Our study of over 10,000 people shows clearly the benchmark competencies required of HR professionals for the future (see www.rbl.net).

Human Performance
by Roger Kaufman, renowned researcher and professor at Instituto Tecnologico de Sonora (ITSON) in Sonora, Mexico

We will continue to expand our frame of reference—our mind-set—of our individual performance to align it with the goals of improving the organization and adding value to the external client and society. While we are getting increasingly better at … scientific and research-based individual or human performance improvement, we are increasingly seeing that no matter how well we meet individual performance objectives, those objectives must also add value for what the organization delivers to its clients, as well as [the] value … we add to all our external clients, including society.

This is the basis for what we are doing at ITSON in terms of curriculum and applied research. For 2008/2009, we and the profession will be expanding our horizons. And not a moment too soon.

Informal Learning
by Jay Cross, CEO of Internet Time Group in Berkeley, California (US)

Informal learning will continue [to grow] in importance. People do not have time [to take] many classes or workshops. The technology for facilitating self-service learning is available via the Web. Perhaps most important, empowered workers are rebelling against information deluge. They are going after what they want to learn (pull, informal) instead of taking what's thrown at them (push, formal).

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